Team SARD-MORAND launch driver competition : Race To 24

Motor racing Team SARD-MORAND are embarking on a project where the process of selecting a new race driver is to be shared with a worldwide audience.

In a 12 part online documentary series viewers can witness 24 drivers as they fight for a prize like no other – a chance to race at this year’s 24 Hours of Le Mans.

Week-by-week the drivers tackle challenges set by the team principal Benoît Morand. These challenges will test the drivers physically and mentally. Those who fail will be eliminated, until just one remains to take the seat and drive with Team SARD-Morand at Le Mans.

Benoît Morand: “I am delighted that we are doing this, many viewers will be surprised at just how difficult the challenge of racing at Le Mans is, and we are certain they will be completely engaged in what will be a very human story”.

RaceTo24 provides viewers unprecedented access to the drama as it unfolds each week.

The personalities, skills and weaknesses of all 24 drivers will emerge on-screen.

Broadcast while the selection process is still ongoing RaceTo24 will completely open up for public viewing in real-time the challenge of selecting a driver for the greatest race in motorsport.

“This is no tacky reality game show.” said series executive producer Sebastian Pot. “We’re working very closely with Team SARD-Morand. The 24 candidates from all over the world are already highly-trained professional racing drivers, so we are taking an intelligent approach to this entire process, and how we cover it.”

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The RaceTo24 project is led by 12 weekly programmes with a cinematic, documentary tone, which reflects the gravitas of the prize. Alongside this, viewers are invited to vote & comment as they react to the week’s events. Project leader Cedric Nicole explains “This direct access to the drivers will thoroughly connect the emerging stars of motorsport to the world”.

During the spring of 2015 RaceTo24 will be filmed at spectacular locations including The Yas Marina in Abu Dhabi and Fuji International Speedway in Japan, taking in the Swiss Alps and Mediterranean beaches en route to the finale at the Circuit de La Sarthe; the venue for the 24 Hours of Le Mans.

The names of the 24 drivers are now available at RaceTo24.com Here you can follow their personal journeys, see unique content and join the fans from all over the world who are already getting behind their driver in their bid to win.

Join the RaceTo24 and watch the first episode on 26th March 2015 at raceto24.com

THE DRIVERS

Advait Deodhar – India

Armando Parente – Portugal

Brandon Newey – United States

Christopher Haase – Germany

Conor Daly – United States

Dino Zamparelli – United Kingdom

Esteban Guerrieri – Argentina

Fabien Thuner – Switzerland

Gustavo Lima – Brasil

Ines Taittinger – France