Supercars Championship team Nissan Motorsport will take the pink theme to all four car at the Newcastle 500, in support of Breast Cancer Network Australia (BCNA).
As well as changing the appearance of their race cars, Kelly and De Silvestro will wear a unique, pink influenced BCNA race suit that will be auctioned off at the end of the Newcastle race weekend to raise money for the charity.
A limited range of BCNA team-based apparel will be available in the merchandise retail store at Newcastle, allowing fans to show their support for both the team and BCNA. There will be donation points at the team’s merchandise area, encouraging all fans of Supercars to get behind BCNA.
Naming rights partner of Andre Heimgartner’s #7 Altima, Plus Fitness, have thrown their support behind the cause promoting BCNA with an extensive digital strategy as well as promoting across all 180 locations around the country all this week in what they are calling the ‘Plus Fitness/ Nissan Motorsport Breast Cancer Awareness Week’.
Plus Fitness franchisees have been encouraged to embrace the promotion and dress up their gym (and staff!) pink in any way they can to assist in creating awareness for the fundraising initiative.
This year, BCNA celebrates 20 years of supporting Australians affected by breast cancer. The non-for-profit organization aims to ensure that everyone with the disease receives the best support, information, treatment and care appropriate to their needs. It is estimated that in 2018, 18,087 Australian women will be diagnosed with breast cancer or approximately 49 each day. Approximately 28 percent of new cancers diagnosed in women in 2017 were breast cancer.
Care to donate now? CLICK THIS LINK to support the Breast Cancer Network Australia.
Special thanks with this livery to the Teams supplier partners including PPG Industries, the Official Automotive Paint partner of Nissan Motorsport who proudly provides all paint products used across the Teams Supercars and Graphic Art Mart, the Official print media supplier, for their support with all associated branding.
QUOTES
Rick Kelly Driver, #15 Castrol Nissan : « I’ve never raced a pink car before, and I’m really glad that I will get to do that for Breast Cancer Network Australia at Newcastle, » said Rick Kelly. « I’ve seen the statistics, and you read about the breast cancer tragedies that happen every day. As a race team, we thought that we had to do something to help support BCNA, and I’m so glad that we are doing it next weekend across the entire Team. Our Nissan cars were really fast at Newcastle last year. We almost got on the podium, so our aim is to finish the year on the highest possible note and give the BCNA and our sponsors a result that they will truly be proud of. »
Kirsten Pilatti CEO, Breast Cancer Network Australia : « BCNA is totally ‘revved up’ by Nissan motorsport’s support of women and men with breast cancer. The team’s initiative to raise awareness and funds ensures our network can continue to provide free resources and services to those who need them. The pink cars and suits look fantastic, and I’m sure the pink lady spirit will inspire them to victory. We wish them lots of pink lady luck. »
Press release Nissan Motorsport
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