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Cupra<\/span>, <\/span>la jeune marque catalane fond\u00e9e en 2018 aux c\u00f4t\u00e9s de l’usine Seat, appartient au groupe Volkswagen et produit des v\u00e9hicules performants qui ont beaucoup de succ\u00e8s. En t\u00e9moignent les mod\u00e8les <\/span>Formentor<\/span><\/a>, Leon<\/a>, <\/span>Ateca<\/span><\/a> ou Born<\/a> <\/span>qui ne se font pas<\/span> rares \u00e0 croiser sur nos routes suisses. Gr\u00e2ce \u00e0 son positionnement de march\u00e9 finement \u00e9tudi\u00e9<\/span>, \u00e0 mi-chemin<\/span> entre le segment premium et <\/span>celui <\/span>des v\u00e9hicules de grande s\u00e9rie, la recette <\/span>s\u00e9duit<\/span> une client\u00e8le vari\u00e9e. <\/span>Et pas seulement sur route : Cupra s’illustre aussi sur les circuits du monde entier via son d\u00e9partement comp\u00e9tition,<\/span><\/span> Cupra Racing<\/span><\/span>, que nous allons visiter.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” 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header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″]<\/p>\n Nous arrivons au volant d\u2019une <\/span>Cupra<\/span> Formentor 1.5 e-HYBRID devant le portique de l\u2019usine Cupra \u00e0 Martorell, au nord de Barcelone. Nous<\/span> sommes accueillis par Jordi <\/span>Gen\u00e9<\/span>, actuel pilote d’essais <\/span>Cupra<\/span> Racing, qui avait notamment termin\u00e9 5e au classement g\u00e9n\u00e9ral et premier de sa cat\u00e9gorie aux 24 Heures du Mans de 2001, avec le Genevois Jean-Denis <\/span>Del\u00e9traz<\/span>. Il est responsable du d\u00e9veloppement des nouvelles <\/span>Cupra<\/span> Leon TCR<\/a>. Pour rappel, le TCR (Touring Car Racing) est un championnat bas\u00e9 sur des voitures compactes de s\u00e9rie, descendant du WTCC, ayant comme objectif de proposer des courses spectaculaires et accessibles, avec des co\u00fbts ma\u00eetris\u00e9s. Les nouvelles <\/span>Cupra<\/span> TCR qui nous avons l’opportunit\u00e9 de voir ici sont les nouve<\/span>lles<\/span> version<\/span>s restyl\u00e9<\/span>e<\/span>s lanc\u00e9<\/span>e<\/span>s en 2024.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Grande Image” custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ background_color=”rgba(255,255,255,0)” background_image=”https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2025\/05\/CupraRacing-SportAutoCH-NicoMari-57.jpg” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ custom_padding=”520px||520px|” custom_padding_tablet=”50px|0|50px|0″ z_index_tablet=”500″ custom_css_main_element=”min-height:400px;” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}” prev_background_color=”#ffffff” next_background_color=”#ffffff” 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src=”https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2025\/05\/CupraRacing-SportAutoCH-NicoMari-15.jpg” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ animation_style=”slide” animation_direction=”top” animation_duration=”500ms” animation_intensity_slide=”10%” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” global_colors_info=”{}” background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff”]<\/p>\n<\/h4>\n <\/p>\n [\/et_pb_image][et_pb_image admin_label=”Image 4 378×251″ src=”https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2025\/05\/CupraRacing-SportAutoCH-NicoMari-12.jpg” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ vertical_offset_tablet=”0″ 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link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″]<\/p>\n Gros <\/span>ailerons<\/span>, diffuseurs, ailes larges et boucliers redessin\u00e9s… c’est une vraie voiture de course qui assume son agressivit\u00e9 stylistique ! Au <\/span>c\u0153ur<\/span> de cette compacte<\/span>,<\/span> assembl\u00e9e ici de A \u00e0 Z, on retrouve le m\u00eame moteur 4 <\/span>cylindres<\/span> 2.0 <\/span>l<\/span> que les versions de route<\/a>, mais boost\u00e9 \u00e0 340 ch. La Leon VZ <\/span>Sportstourer<\/span>, que nous vous proposerons bient\u00f4t \u00e0 l’essai, en affiche 333 ch.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image admin_label=”Image 2 378×251″ src=”https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2025\/05\/CupraRacing-SportAutoCH-NicoMari-6.jpg” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ 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header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″]<\/p>\n Construites par s\u00e9rie de 5 voitures \u00e0 la fois, ces <\/span>Cupra<\/span> Leon TCR sont \u00e0 chaque fois test\u00e9es par Jordi <\/span>Gen\u00e9<\/span>. “Pour moi il y a une double pression : m’assurer que <\/span>toutes l<\/span>es voitures soi<\/span>en<\/span>t bien <\/span>construite<\/span>s<\/span>, mais \u00e9galement les plus performantes possible, car mon fils court actuellement pour <\/span>Cupra<\/span> dans ce championnat relev\u00e9 !”<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” 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background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff”]<\/p>\n<\/h4>\n <\/p>\n [\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image admin_label=”Image 2 378×251″ src=”https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2025\/05\/CupraRacing-SportAutoCH-NicoMari-55.jpg” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ animation_style=”slide” animation_direction=”top” animation_duration=”500ms” animation_intensity_slide=”10%” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” global_colors_info=”{}” background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff”]<\/p>\n<\/h4>\n <\/p>\n [\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Texte assembl” _builder_version=”4.27.4″ text_font=”Raleway||||” text_text_color=”#828282″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”justified” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” 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link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″]<\/p>\n Ces voitures servent donc de tremplin pour de multiples jeunes comp\u00e9titeurs. Ici, on s’occupe de leur service \u00e0 360 <\/span>degr\u00e9s :<\/span> pi\u00e8ces d\u00e9tach\u00e9es, d\u00e9veloppement, maintenance<\/span>,<\/span> etc. Il est remarquable d’observer la minutie et l’organisation clinique des collaborateurs qui assemblent les 5 Leon TCR align\u00e9es devant nous.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Grande image” custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ background_color=”rgba(255,255,255,0)” background_image=”https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2025\/05\/CupraRacing-SportAutoCH-NicoMari-50.jpg” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ custom_padding=”520px||520px|” custom_padding_tablet=”50px|0|50px|0″ z_index_tablet=”500″ custom_css_main_element=”min-height:400px;” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” 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header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” global_colors_info=”{}” background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″]<\/p>\n “Le Customer Racing est un \u00e9l\u00e9ment important de notre strat\u00e9gie de marque pour <\/span>Cupra<\/span>“, nous explique Laura <\/span>Brullas<\/span> Diaz, responsable\u00a0des ventes <\/span>Cupra<\/span> Racing. Ce d\u00e9partement d\u00e9passe m\u00eame les fronti\u00e8res de la marque, car “jusqu’\u00e0 l’ann\u00e9e pass\u00e9e, la production des Audi RS3 TCR \u00e9tait \u00e9galement centralis\u00e9e ici”. Le programme TCR de la marque aux anneaux a en effet \u00e9t\u00e9 <\/span>arr\u00eat\u00e9<\/span>, au vu de son implication sportive d\u00e9sormais totalement ax\u00e9e vers la F<\/a><\/span>ormule <\/span><\/a>1 \u00e0 partir de 2026<\/a>. “Nous <\/span>propo<\/span>sons donc aux anciens clients Audi notre nouvelle Leon TCR, qui est \u00e0 jour, et comp\u00e9titive pour le championnat TCR 2025″.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image admin_label=”Image 1 378×251″ 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header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″]<\/p>\n Avec les d\u00e9fis de l’\u00e9lectrification <\/span>qui bousculent <\/span>le secteur automobile, la marque catalane a le regard tourn\u00e9 vers le futur. Et c’est avec un essai exclusif totalement in\u00e9dit que <\/span>Cupra<\/span> va nous le faire comprendre. <\/span>\u00c0<\/span> l’ext\u00e9rieur des locaux de <\/span>Cupra<\/span> Racing tr\u00f4ne un concept car spectaculaire : la <\/span>Cupra<\/span> Urbanrebel<\/span>. Cette compacte d\u00e9jant\u00e9e annonce les lignes de la prochaine <\/span>Cupra<\/span> Raval, mod\u00e8le de s\u00e9rie \u00e9lectrique qui devrait \u00eatre lanc\u00e9 prochainement et dont les d\u00e9tails techniques ne sont pas encore confirm\u00e9s. Aileron immense, diffuseurs pro\u00e9minents, portes en \u00e9lytre, peinture cam\u00e9l\u00e9on… le look de la <\/span>Cupra<\/span> Urbanrebel<\/span> est “inspir\u00e9 de l’univers du jeu vid\u00e9o”. Vous allez tout de suite comprendre pourquoi.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image admin_label=”Image 1 378×251″ src=”https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2025\/05\/CupraRacing-SportAutoCH-NicoMari-20.jpg” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ animation_style=”slide” animation_direction=”top” animation_duration=”500ms” 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background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff”]<\/p>\n<\/h4>\n <\/p>\n [\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image admin_label=”Image 1 378×251″ src=”https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2025\/05\/CupraRacing-SportAutoCH-NicoMari-22.jpg” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ animation_style=”slide” animation_direction=”top” animation_duration=”500ms” animation_intensity_slide=”10%” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” global_colors_info=”{}” background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff”]<\/p>\n<\/h4>\n <\/p>\n [\/et_pb_image][et_pb_image admin_label=”Image 1 378×251″ src=”https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2025\/05\/CupraRacing-SportAutoCH-NicoMari-25.jpg” show_in_lightbox=”on” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ animation_style=”slide” animation_direction=”top” animation_duration=”500ms” animation_intensity_slide=”10%” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” global_colors_info=”{}” background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff”]<\/p>\n<\/h4>\n <\/p>\n [\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” 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ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″]<\/p>\n Voici devant nous le premier concept car de conduite \u00e9lectrique “<\/span>phygitale<\/span>“<\/span>. L<\/span>e princip<\/span>e<\/span> de \u201cl\u2019<\/span>Exponential<\/span> Experience<\/span>\u201d<\/span> ? <\/span>Fusionn<\/span>er le monde physique et virtuel, pour proposer une exp\u00e9rience de conduite qui permet de piloter une vraie voiture mais dans un univers de jeu vid\u00e9o, gr\u00e2ce \u00e0 des lunettes de r\u00e9alit\u00e9 virtuelle. Comme un simulateur de conduite,<\/span> sauf que<\/span> votre manette est… une voiture, dans laquelle vous vous installez. Celle-ci <\/span>r\u00e9agit en temps r\u00e9el \u00e0 vos mouvements de volant et de p\u00e9dales, se d\u00e9pla\u00e7ant \u00e0 la vitesse r\u00e9elle dans l\u2019environnement virtuel que vous percevez via les lunettes VR<\/span>. Ce projet de “gamification” ultra pouss\u00e9e a \u00e9t\u00e9 lanc\u00e9 par <\/span>Cupra<\/span> avec l\u2019ambition de continuer \u00e0 engager la G\u00e9n\u00e9ration Z, <\/span>une de leurs client\u00e8le <\/span>cible.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Grande image” custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ background_color=”rgba(255,255,255,0)” background_image=”https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2025\/05\/CupraRacing-SportAutoCH-NicoMari-28.jpg” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ custom_padding=”520px||520px|” custom_padding_tablet=”50px|0|50px|0″ z_index_tablet=”500″ custom_css_main_element=”min-height:400px;” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}” prev_background_color=”#ffffff” 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header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″]<\/p>\n Les d\u00e9veloppeurs ont mis \u00e9norm\u00e9ment d’efforts pour que la synchronisation voiture\/\u00e9cran virtuel soit sans aucune latence ou d\u00e9calage, <\/span>afin de pr\u00e9server enti\u00e8rement la confiance du conducteur<\/span>. L’ordinateur <\/span>surpuissant <\/span>\u00e0 bord du v\u00e9hicule est <\/span>m\u00eame <\/span>capable <\/span>de g\u00e9rer les phases de d\u00e9rapages : il analyse en temps r\u00e9el les diff\u00e9rences de vitesse entre les roues avant et arri\u00e8re pour assurer une r\u00e9ponse fid\u00e8le \u00e0 la r\u00e9alit\u00e9.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image admin_label=”Image 2 378×251″ 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header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″]<\/p>\n L’univers virtuel que le conducteur peut configurer n’a… pas de limite. <\/span>\u00ab<\/span> L’unique fronti\u00e8re est l’imagination et… l’espace r\u00e9el <\/span>disponible <\/span>pour faire d\u00e9placer la voiture<\/span> \u00bb<\/span>. Dans notre cas, un p\u00e9rim\u00e8tre autour de l’usine <\/span>Cupra<\/span> Racing a \u00e9t\u00e9 pr\u00e9par\u00e9, reproduisant les courbes du circuit virtuel, <\/span>tandis que les lunettes VR affichent un monde imaginaire<\/span>. <\/span>Mais le syst\u00e8me peut aussi recr\u00e9er de v\u00e9ritables circuits ou routes du monde entier\u2026 \u00e0 condition, bien s\u00fbr, que l\u2019espace r\u00e9el n\u00e9cessaire \u2013 id\u00e9alement une grande place \u2013 soit suffisant.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” 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header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″]<\/p>\n Mes premiers tours de roues <\/span>au <\/span>volant de ce concept car \u00e9lectrique de 320 kW (435 <\/span>ch<\/span>), capable d<\/span>‘abattre le<\/span>\u00a00 \u00e0 100 km\/h en 3.2 <\/span>sec<\/span>ondes<\/span>, sont surprenants. D’un c\u00f4t\u00e9, la vision dans le casque VR est d\u00e9routante, mais le ressenti au volant est particuli\u00e8rement fid\u00e8le \u00e0 la r\u00e9alit\u00e9. J’essaie de faire abstraction du d\u00e9cor virtuel dans l’<\/span>arri\u00e8re plan<\/span> du circuit virtuel pour me concentrer <\/span>sur <\/span>mes trajectoires et <\/span>phases d\u2019<\/span>acc\u00e9l\u00e9rations. Apr\u00e8s 2 tours, la confiance est l\u00e0 et j’en arrive presque \u00e0 oublier que je pilote un vrai v\u00e9hicule, bien <\/span>que le bruit ambiant et les vibrations me le <\/span>rap<\/span>p<\/span>ellent<\/span> ! Cette exp\u00e9rience non commune<\/span>,<\/span> dans un nouveau monde pendant quelques minutes entre le r\u00e9el et le virtuel, \u00e9tait vraiment impressionnante. 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header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″]<\/p>\n\n
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