{"id":40566,"date":"2024-11-03T07:00:20","date_gmt":"2024-11-03T06:00:20","guid":{"rendered":"https:\/\/sport-auto.ch\/essais\/?post_type=post&#038;p=40566"},"modified":"2025-06-26T15:27:54","modified_gmt":"2025-06-26T14:27:54","slug":"premier-contact-cupra-terramar","status":"publish","type":"post","link":"https:\/\/sport-auto.ch\/essais\/premier-contact-cupra-terramar\/","title":{"rendered":"D\u00c9COUVERTE DE LA CUPRA TERRAMAR"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.2&#8243; background_color=&#8221;rgba(255,255,255,0)&#8221; background_image=&#8221;https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2024\/11\/01-LorentMissbauer_5-scaled.jpg&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; z_index_tablet=&#8221;0&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; 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Que nous r\u00e9serve ce nouveau mod\u00e8le qui est propos\u00e9 avec 150, 265 et 272 chevaux et dont les prix d\u00e9marrent respectivement \u00e0 47&#8217;950, 59&#8217;750 et 61&#8217;800 francs? Reportage en Espagne o\u00f9 nous avons conduit la version la plus exclusive, la Terramar America\u2019s Cup qui ne sera commercialis\u00e9e en Suisse qu\u2019\u00abau cours du premier semestre de 2025\u00bb.<br \/><\/strong><\/p>\n<p>Quel est le point commun entre la Ferrari Daytona, la Lamborghini Jarama, la Maserati Sebring et la Cupra Terramar ? Elles portent toutes les quatre le nom d\u2019un circuit. Celui de <a href=\"https:\/\/www.autodrom-terramar.com\/en\/\">Terramar<\/a> n\u2019est certes pas le plus connu, mais il rev\u00eat une grande importance pour la marque espagnole. C\u2019est en effet sur ce cet <em>aut\u00f2drom<\/em> (en catalan dans le texte), inaugur\u00e9 le 28 octobre 1923 non loin de Sitges, au sud de Barcelone, qu\u2019a eu lieu <a href=\"https:\/\/sport-auto.ch\/essais\/post\/cupra-la-naissance-d-une-marque\/\">le 22 f\u00e9vrier 2018<\/a> le lancement officiel de Cupra en tant que constructeur \u00e0 part enti\u00e8re. Jusque-l\u00e0, la d\u00e9nomination Cupra ne couronnait que les versions les plus sportives de Seat.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221; column_structure=&#8221;1_2,1_2&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;800px&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;on&#8221; custom_width_px=&#8221;800px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image admin_label=&#8221;Image 1 378&#215;251&#8243; src=&#8221;https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2024\/11\/02-CUPRA-unveils-the-Terramar-the-new-hero-of-a-new-era_01_HQ-1-scaled.jpg&#8221; 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header_2_text_shadow_vertical_length=&#8221;header_2_text_shadow_style,%91object Object%93&#8243; header_2_text_shadow_blur_strength=&#8221;header_2_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_horizontal_length=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_vertical_length=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_blur_strength=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_horizontal_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243;]<\/p>\n<p>Aujourd\u2019hui, Cupra est une v\u00e9ritable success-story. C\u2019est gr\u00e2ce \u00e0 cette nouvelle marque et en particulier \u00e0 la <a href=\"https:\/\/sport-auto.ch\/essais\/post\/cupra-formentor-vz5-bat\/\">Cupra Formentor<\/a>, le premier mod\u00e8le \u00e0 ne pas avoir d\u2019\u00e9quivalent chez Seat, que le b\u00e9n\u00e9fice d\u2019exploitation du bin\u00f4me Seat\/Cupra a atteint 406 millions d\u2019euros au premier semestre de 2024, soit 9,4% de plus qu\u2019au premier semestre de 2023. Il s\u2019agit du meilleur r\u00e9sultat de l\u2019histoire de cette antenne espagnole du Groupe Volkswagen et ses dirigeants comptent beaucoup sur la Cupra Terramar pour poursuivre cette succes-story. Davantage en tout cas que sur la Cupra Tavascan 100% \u00e9lectrique qui est produite en Chine. La Tavascan devra en effet composer avec les nouvelles taxes d\u2019importation que l\u2019Union europ\u00e9enne a \u00e9dict\u00e9es afin de freiner l\u2019arriv\u00e9e sur le Vieux-Continent des voitures \u00e9lectriques construites sur sol chinois.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1920px&#8221;][et_pb_fullwidth_image _builder_version=&#8221;4.27.2&#8243; src=&#8221;https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2024\/11\/04-CUPRA-unveils-the-Terramar-the-new-hero-of-a-new-era_10_HQ-scaled.jpg&#8221; background_pattern_color=&#8221;rgba(0,0,0,0.2)&#8221; background_mask_color=&#8221;#ffffff&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; 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header_4_text_shadow_horizontal_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243;]<\/p>\n<p>La Cupra Terramar, elle, n\u2019est pas produite en Chine, ni en Espagne d\u2019ailleurs, mais en Hongrie, dans l\u2019usine Audi que la marque aux quatre anneaux a construite en 1993 dans la localit\u00e9 de Gy\u00f6r, \u00e0 seulement une centaine de kilom\u00e8tres de la fronti\u00e8re autrichienne et de Vienne. Cette usine gigantesque, qui compte 11&#8217;663 salari\u00e9s (chiffre arr\u00eat\u00e9 au 31\u00a0d\u00e9cembre 2023), est la plus grande usine de moteurs au monde. Elle ne produit cependant pas seulement 1,6 million de moteurs par ann\u00e9e, mais \u00e9galement quelque 170&#8217;000 voitures. Le premier mod\u00e8le assembl\u00e9 \u00e0 Gy\u00f6r a \u00e9t\u00e9 l\u2019<a href=\"https:\/\/sport-auto.ch\/essais\/post\/audi-tt-rs-coupe\/\">Audi TT Coup\u00e9<\/a>, \u00e0 partir de 1998, puis l\u2019Audi TT Roadster, d\u00e8s 1999. Aujourd\u2019hui, ce sont l\u2019Audi Q3, l\u2019<a href=\"https:\/\/sport-auto.ch\/essais\/post\/audi-rs-q3-sportback\/\">Audi Q3 Sportback<\/a> et leur proche cousine Cupra Terramar qui sortent des lignes de montage d\u2019Audi Hungaria.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221; column_structure=&#8221;1_2,1_2&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;800px&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;on&#8221; custom_width_px=&#8221;800px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image admin_label=&#8221;Image 1 378&#215;251&#8243; 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header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243;]<\/p>\n<p>Dans ce contexte, il n\u2019est pas inutile de rappeler que la collaboration entre Audi et Seat remonte \u00e0 2011 avec la production de l\u2019Audi Q3 dans l\u2019usine Seat de Martorell, non loin de Barcelone. Pr\u00e8s de 800&#8217;000\u00a0unit\u00e9s ont \u00e9t\u00e9 fabriqu\u00e9es depuis, suivies par l\u2019Audi A1 avec pr\u00e8s de 400&#8217;000\u00a0exemplaires produits depuis 2018. 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header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243;]<\/p>\n<p>La production de la Cupra Terramar en Hongrie \u00aboffre plusieurs avantages, notamment l\u2019optimisation des processus\u00bb, a pr\u00e9cis\u00e9 Markus Haupt, vice-directeur de la production et de la logistique chez Cupra. Une optimisation des co\u00fbts \u00e9galement, les salaires hongrois \u00e9tant bien inf\u00e9rieurs \u00e0 ceux en vigueur en Catalogne. Mais la voiture a bel et bien \u00e9t\u00e9 \u00abcon\u00e7ue et d\u00e9velopp\u00e9e \u00e0 Barcelone\u00bb, a ajout\u00e9 Markus Haupt. C\u2019est d\u2019ailleurs dans cette ville que nous avons rendez-vous pour conduire ce mod\u00e8le avec lequel Cupra souhaite conqu\u00e9rir \u00abde nouveaux clients dans un segment qui est en pleine croissance\u00bb.<\/p>\n<p>C\u2019est \u00e0 l\u2019a\u00e9roport de Barcelone que nous attendent les nouvelles Cupra Terramar, align\u00e9es en \u00e9pi. L\u2019une d\u2019entre elles attire imm\u00e9diatement notre regard avec sa peinture mate. 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En France, o\u00f9 seule la Terramar America\u2019s Cup de 272\u00a0ch est propos\u00e9e, son prix est de 63&#8217;750\u00a0euros, soit 3950\u00a0euros de plus que la VZ de 272\u00a0ch affich\u00e9e, elle, \u00e0 59&#8217;800\u00a0euros. 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header_2_text_shadow_blur_strength=&#8221;header_2_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_horizontal_length=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_vertical_length=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_blur_strength=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_horizontal_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243;]<\/p>\n<p>Mais pourquoi lancer un mod\u00e8le qui rend hommage \u00e0 la Coupe de l\u2019America? Tout simplement car la 37e \u00e9dition de cette comp\u00e9tition nautique, la plus ancienne au monde, a eu lieu cette ann\u00e9e \u00e0 Barcelone et que Cupra y \u00e9tait l\u2019un des partenaires officiels. Si, chez nous, la Coupe de l\u2019America, qui se d\u00e9roule tous les trois ans, est avant tout connue \u00e0 travers le bateau suisse Alinghi, vainqueur \u00e0 deux reprises (2007 et 2010), \u00e0 l\u2019\u00e9tranger, notamment en Grande-Bretagne et en Nouvelle-Z\u00e9lande (c\u2019est de ce dernier pays que provenaient cette ann\u00e9e les vainqueurs), elle b\u00e9n\u00e9ficie d\u2019une grande popularit\u00e9.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1920px&#8221;][et_pb_fullwidth_image _builder_version=&#8221;4.27.2&#8243; src=&#8221;https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2024\/11\/16-CUPRA-unveils-the-Terramar-the-new-hero-of-a-new-era_21_HQ-scaled.jpg&#8221; background_pattern_color=&#8221;rgba(0,0,0,0.2)&#8221; 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header_3_text_shadow_horizontal_length=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_vertical_length=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_blur_strength=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_horizontal_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243;]<\/p>\n<p>Et pourquoi la Terramar America\u2019s Cup est-elle limit\u00e9e \u00e0 1337\u00a0exemplaires et non pas \u00e0 1500\u00a0unit\u00e9s par exemple? Les deux derniers chiffres, le \u00ab3\u00bb et le\u00a0\u00ab7\u00bb, rappellent que l\u2019America\u2019s Cup a \u00e9t\u00e9 organis\u00e9e cette ann\u00e9e pour la 37e fois. Quant au \u00ab1\u00bb et au premier \u00ab3\u00bb, ils \u00e9voquent respectivement la premi\u00e8re et la troisi\u00e8me lettres de l\u2019alphabet, soit le \u00abA\u00bb et le \u00abC\u00bb, les deux initiales de l\u2019America\u2019s Cup! Sachez encore que la Terramar America\u2019s Cup ne se distingue pas seulement par sa peinture mate gris-vert p\u00e2le qui r\u00e9pond au doux nom de \u00abGris Encelade Mat\u00bb \u2013 Encelade \u00e9tant un satellite de la plan\u00e8te Saturne dont le coloris, vous l\u2019aurez devinez, est gris-vert p\u00e2le \u2013 mais \u00e9galement par des jantes exclusives en alliage noir de 20 pouces ainsi que par le logo de l\u2019America\u2019s Cup grav\u00e9 au laser sur les piliers B.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221; column_structure=&#8221;1_2,1_2&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;800px&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;on&#8221; custom_width_px=&#8221;800px&#8221; 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Et le ramage vaut-il le plumage? Les premi\u00e8res impressions recueillies en conduisant la Terramar America\u2019s Cup de 265 ch autour de Barcelone, ainsi que sur les quelque 40 kilom\u00e8tres qui s\u00e9parent la capitale de la Catalogne du circuit de Terramar, nous permettent de r\u00e9pondre affirmativement \u00e0 cette question. Aussi bien l\u2019agr\u00e9ment de conduite que les relances et les d\u00e9passements effectu\u00e9s sur un bref tron\u00e7on montagneux ne pr\u00eatent le flanc \u00e0 aucune critique. En d\u00e9taillant les caract\u00e9ristiques techniques et les performances d\u00e9crites par le constructeur dans une brochure ad hoc*, la Terramar de 265 ch, qui p\u00e8se 1750 kg, acc\u00e9l\u00e8re de 0 \u00e0 100 km\/h en 5,9 secondes. Il s\u2019agit de 1,4 seconde de moins que la Terramar pHev qui est l\u00e9g\u00e8rement plus puissante (272 ch) mais qui affiche 154 kg de plus sur la balance et qui, selon le constructeur, peut rouler une centaine de kilom\u00e8tres en mode 100% \u00e9lectrique.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221; column_structure=&#8221;1_2,1_2&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;800px&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;on&#8221; custom_width_px=&#8221;800px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image admin_label=&#8221;Image 1 378&#215;251&#8243; 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header_3_text_shadow_blur_strength=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_horizontal_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243;]<\/p>\n<p>Afin de v\u00e9rifier avec davantage de rigueur les performances de notre mod\u00e8le d\u2019essai, il aurait fallu que Cupra nous propose de rouler sur une \u00e9preuve sp\u00e9ciale, ferm\u00e9e au trafic, comme cela avait \u00e9t\u00e9 le cas lors de la pr\u00e9sentation de la <a href=\"https:\/\/sport-auto.ch\/essais\/post\/en-speciale-avec-la-nouvelle-cupra-ateca\/\">Cupra Ateca<\/a>. Le soir, apr\u00e8s la conf\u00e9rence de presse organis\u00e9e sous les tribunes historiques du circuit de Terramar, nous avons cependant eu droit \u00e0 un tour de l\u2019<em>aut\u00f2drom<\/em> men\u00e9 \u00e0 vive allure \u00e0 bord d\u2019une Cupra Terramar conduite par le pilote professionnel Jordi Gen\u00e9.<\/p>\n<p>Ancien co\u00e9quipier du Genevois Jean-Denis Del\u00e9traz aux 24 Heures du Mans en 2001, Jordi Gen\u00e9 nous a secou\u00e9 comme une bouteille d\u2019Orangina en montant \u00e0 la vitesse grand V au sommet d\u2019un des virages sur\u00e9lev\u00e9s du circuit, avant d\u2019en redescendre en prenant soin d\u2019\u00e9viter les trous qui se trouvent sur le circuit. Celui-ci n\u2019a accueilli qu\u2019un seul Grand Prix d\u2019Espagne automobile, en 1923, avant de faire faillite. Des courses de moto ont certes encore eu lieu apr\u00e8s la Seconde Guerre mondiale, mais le circuit se trouve \u00e0 l\u2019abandon depuis plus de 60 ans! Un abandon dont nous avons pris toute la mesure en ayant \u00e9t\u00e9 le seul journaliste suisse \u00e0 avoir pu y rouler avant la conf\u00e9rence de presse pr\u00e9c\u00e9demment \u00e9voqu\u00e9e. Inutile de pr\u00e9ciser que nous nous r\u00e9jouissons d\u2019ores et d\u00e9j\u00e0 d\u2019essayer plus longuement, en Suisse, la nouvelle Cupra Terramar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221; column_structure=&#8221;1_2,1_2&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;800px&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;on&#8221; custom_width_px=&#8221;800px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image admin_label=&#8221;Image 1 378&#215;251&#8243; src=&#8221;https:\/\/sport-auto.ch\/essais\/wp-content\/uploads\/2024\/11\/cupra-terramar-4.jpg&#8221; 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quote_text_shadow_blur_strength=&#8221;quote_text_shadow_style,%91object Object%93&#8243; header_text_shadow_horizontal_length=&#8221;header_text_shadow_style,%91object Object%93&#8243; header_text_shadow_vertical_length=&#8221;header_text_shadow_style,%91object Object%93&#8243; header_text_shadow_blur_strength=&#8221;header_text_shadow_style,%91object Object%93&#8243; header_2_text_shadow_horizontal_length=&#8221;header_2_text_shadow_style,%91object Object%93&#8243; header_2_text_shadow_vertical_length=&#8221;header_2_text_shadow_style,%91object Object%93&#8243; header_2_text_shadow_blur_strength=&#8221;header_2_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_horizontal_length=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_vertical_length=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_blur_strength=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_horizontal_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243;]<\/p>\n<p>En guise de conclusion, on rel\u00e8vera que Cupra, six ans seulement apr\u00e8s sa cr\u00e9ation, a effectu\u00e9 beaucoup de chemin en direction des marques premium. Cela, elle le doit avant tout \u00e0 Luca de Meo qui \u00e9tait le directeur g\u00e9n\u00e9ral de Seat de 2015 \u00e0 2020. Avant d\u2019\u00eatre appel\u00e9 \u00e0 la t\u00eate de Renault, le 1er juillet 2020, avec le succ\u00e8s que l\u2019on sait, cet Italien de 57 ans avait d\u00e9j\u00e0 relanc\u00e9 la marque Abarth.<\/p>\n<p>Cela avait notamment permis \u00e0 Fiat d\u2019augmenter ses b\u00e9n\u00e9fices en commercialisant des Abarth qui visaient une client\u00e8le disposant d\u2019un plus fort pouvoir d\u2019achat que celle de Fiat. M\u00eame tactique chez Seat o\u00f9 il a propos\u00e9 des Cupra qui visaient elles aussi une client\u00e8le au portefeuille mieux garni que celle qui achetait des Seat. Et aujourd\u2019hui, Luca de Meo adopte ces m\u00eames recettes avec l\u2019Alpine A290 d\u00e9riv\u00e9e de la nouvelle Renault 5 \u00e9lectrique. L\u2019A290 Premi\u00e8re Edition, par exemple, est propos\u00e9e aujourd\u2019hui \u00e0 partir de 46&#8217;200 euros, un prix que la client\u00e8le Renault n\u2019aurait probablement jamais accept\u00e9 de d\u00e9bourser!<\/p>\n<p><strong>*<br \/>Les prix, les performances et les caract\u00e9ristiques techniques de la nouvelle Cupra Terramar peuvent \u00eatre consult\u00e9es ici:<br \/><\/strong><a href=\"https:\/\/sport-auto.ch\/wp-content\/uploads\/2024\/11\/f_pl_cupra_terramar.pdf\">https:\/\/sport-auto.ch\/wp-content\/uploads\/2024\/11\/f_pl_cupra_terramar.pdf<\/a>\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Remerciements<\/strong><\/p>\n<p><em>Merci \u00e0 Cupra Suisse pour cette invitation \u00e0 la pr\u00e9sentation de la nouvelle Cupra Terramar en Espagne.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1920px&#8221;][et_pb_row _builder_version=&#8221;4.27.2&#8243;][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_gallery _builder_version=&#8221;4.27.2&#8243; gallery_ids=&#8221;40578,40579,40530,40573,40574,40575,40576,40577,40581,40582,40583,40590,40589,40588,40587,40586,40585,40584,40533,40534,40531,40528,40529,40540&#8243; background_pattern_color=&#8221;rgba(0,0,0,0.2)&#8221; background_mask_color=&#8221;#ffffff&#8221; hover_overlay_color=&#8221;rgba(255,255,255,0.9)&#8221; box_shadow_horizontal_image_tablet=&#8221;0px&#8221; box_shadow_vertical_image_tablet=&#8221;0px&#8221; box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; text_shadow_horizontal_length=&#8221;text_shadow_style,%91object Object%93&#8243; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length=&#8221;text_shadow_style,%91object Object%93&#8243; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength=&#8221;text_shadow_style,%91object Object%93&#8243; text_shadow_blur_strength_tablet=&#8221;1px&#8221; title_text_shadow_horizontal_length=&#8221;title_text_shadow_style,%91object Object%93&#8243; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length=&#8221;title_text_shadow_style,%91object Object%93&#8243; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength=&#8221;title_text_shadow_style,%91object Object%93&#8243; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; caption_text_shadow_horizontal_length=&#8221;caption_text_shadow_style,%91object Object%93&#8243; caption_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; caption_text_shadow_vertical_length=&#8221;caption_text_shadow_style,%91object Object%93&#8243; caption_text_shadow_vertical_length_tablet=&#8221;0px&#8221; caption_text_shadow_blur_strength=&#8221;caption_text_shadow_style,%91object Object%93&#8243; caption_text_shadow_blur_strength_tablet=&#8221;1px&#8221; pagination_text_shadow_horizontal_length=&#8221;pagination_text_shadow_style,%91object Object%93&#8243; pagination_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; pagination_text_shadow_vertical_length=&#8221;pagination_text_shadow_style,%91object Object%93&#8243; pagination_text_shadow_vertical_length_tablet=&#8221;0px&#8221; pagination_text_shadow_blur_strength=&#8221;pagination_text_shadow_style,%91object Object%93&#8243; pagination_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; posts_number=&#8221;50&#8243; show_title_and_caption=&#8221;off&#8221; show_pagination=&#8221;off&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":40554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1142,15,165],"tags":[291,170],"class_list":["post-40566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electriques-nouveautes","category-nouveautes","category-suv-nouveautes","tag-cupra","tag-testdrive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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