{"id":16546,"date":"2019-10-02T07:33:38","date_gmt":"2019-10-02T06:33:38","guid":{"rendered":"https:\/\/sport-auto.ch\/essais\/?post_type=post&p=16546"},"modified":"2025-03-28T09:07:44","modified_gmt":"2025-03-28T08:07:44","slug":"lancement-marque-alpina-en-suisse-romande-2","status":"publish","type":"post","link":"https:\/\/sport-auto.ch\/essais\/lancement-marque-alpina-en-suisse-romande-2\/","title":{"rendered":"LANCEMENT DE LA MARQUE ALPINA EN SUISSE ROMANDE"},"content":{"rendered":"

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LANCEMENT DE LA MARQUE
ALPINA EN SUISSE ROMANDE<\/h1>\n

Le reportage Sport-Auto.ch du 2 octobre 2019<\/h2>\n

R\u00e9daction : Laurent Missbauer
Photographies : Laurent Missbauer, D.R. Alpina<\/h4>\n

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La marque allemande Alpina est enfin repr\u00e9sent\u00e9e de fa\u00e7on officielle chez nous. C\u2019est en effet Dimab Groupe, pr\u00e9sent avec six concessions BMW dans les cantons de Vaud et du Valais, qui est son unique concessionnaire en Suisse romande depuis le 1er octobre. Alpina est sp\u00e9cialis\u00e9 dans les segments \u00ab haut de gamme \u00bb et \u00ab sport \u00bb. Ses mod\u00e8les, produits en petite s\u00e9rie, sont bas\u00e9s sur ceux de BMW. Le sommet de la gamme est constitu\u00e9 par l\u2019Alpina B7 de 608 ch qui a \u00e9t\u00e9 d\u00e9voil\u00e9e jeudi dernier \u00e0 l\u2019a\u00e9roport de Payerne en pr\u00e9sence de 360 invit\u00e9s.<\/strong><\/p>\n

\u00a0\u00ab Alpina, Hersteller exclusiver Automobile \u00bb, soit \u00ab Alpina, constructeur de voitures exclusives \u00bb en allemand. C\u2019est ce que l\u2019on peut lire sur la carte de visite que nous a remise Erik Ploss, le directeur des ventes d\u2019Alpina qui avait tenu \u00e0 se d\u00e9placer personnellement depuis Buchloe, le si\u00e8ge d\u2019Alpina en Bavi\u00e8re, afin d\u2019assister au lancement de la marque en Suisse romande.<\/p>\n

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\u00ab Le march\u00e9 suisse est tr\u00e8s important pour Alpina. Notre importateur Heidegger, \u00e0 Triesen, dans la principaut\u00e9 du Liechtenstein, peut y compter sur une client\u00e8le tr\u00e8s fid\u00e8le, une client\u00e8le qui appr\u00e9cie les belles voitures et qui aime se faire plaisir au volant \u00bb, nous a confi\u00e9 Erik Ploss afin d\u2019expliquer la raison de sa pr\u00e9sence jeudi soir \u00e0 Payerne. \u00ab Et comme nos mod\u00e8les sont \u00e0 quatre roues motrices, ils s\u2019av\u00e8rent parfaits pour la Suisse \u00bb, a-t-il ajout\u00e9 en nous invitant \u00e0 prendre place dans la B7 de 608 ch qui \u00e9tait dissimul\u00e9e sous une \u00e9l\u00e9gante housse avant d\u2019\u00eatre d\u00e9voil\u00e9e \u00e0 20h05 tr\u00e8s pr\u00e9cises.<\/p>\n

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Erik Ploss s\u2019installe au volant et d\u00e9taille les diff\u00e9rents raffinements techniques du vaisseau amiral de la firme de Buchloe qui entre directement en concurrence avec la Mercedes-AMG S 63 de 612 ch, la BMW M760 Li de 610 ch ou encore la Bentley Flying Spur W12 S de 635 ch<\/a> et la Porsche Panamera Turbo S E-Hybrid de 680 ch<\/a>\u00a0que nous avons essay\u00e9es.<\/p>\n

\u00ab Gr\u00e2ce \u00e0 son toit enti\u00e8rement en carbone, notre B7 affiche pratiquement le m\u00eame poids que la B5 Touring qui est bas\u00e9e sur la BMW s\u00e9rie 5, \u00e0 savoir 2180 contre 2’150 kg. C\u2019est une limousine fantastique qui atteint 330 km\/h en vitesse de pointe et qui passe de 0 \u00e0 100 km\/h en \u00e0 peine 3,6 secondes. Pour moi, c\u2019est la plus belle limousine de son segment \u00bb, s\u2019enthousiasme Erik Ploss.<\/p>\n

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Jean-Bernard Menoud, directeur g\u00e9n\u00e9ral de Dimab Groupe, n\u2019h\u00e9site pas \u00e0 comparer la B7 \u00e0 un \u00ab v\u00e9ritable jet \u00bb de la route. Une comparaison qui a tout son sens \u00e0 l\u2019a\u00e9oroport de Payerne o\u00f9 a eu lieu le lancement de la marque Alpina en Suisse romande. La B7 y c\u00f4toie en effet un des jets qui vole pour la compagnie Speedwings dont le pr\u00e9sident, Damien Piller, est \u00e9galement le pr\u00e9sident de Dimab Groupe.<\/p>\n

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\u00ab J\u2019ai pu essayer l\u2019Alpina B5 Touring Biturbo de 608 ch et je peux vous assurer qu\u2019elle m\u2019a enthousiasm\u00e9 \u00bb, a relev\u00e9 Damien Piller qui a insist\u00e9 sur la compl\u00e9mentarit\u00e9 entre Alpina et BMW. \u00ab BMW n\u2019offre par exemple pas une telle puissance avec une carrosserie Touring. L\u2019Alpina B5 Touring Biturbo se signale par ailleurs par un int\u00e9rieur apportant plus de confort, des performances sup\u00e9rieures \u00e0 la moyenne et un ext\u00e9rieur sobrement sportif. \u00bb Lors de cette soir\u00e9e du lancement d\u2019Alpina en Suisse romande, il a \u00e9galement \u00e9t\u00e9 question de la B3 Touring de 462 ch. Celle-ci sera disponible \u00e0 la commande au premier trimestre 2020 et livrable au troisi\u00e8me trimestre 2020. En attendant, elle dispose d\u00e9j\u00e0 d\u2019un site Internet d\u00e9di\u00e9<\/a>.<\/p>\n

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\u00ab Nous nous r\u00e9jouissons de faire d\u00e9couvrir ces produits d\u2019excellence \u00e0 nos clients et de les faire conna\u00eetre aux amoureux de belles voitures. Les Alpina ne sont pas seulement de haute qualit\u00e9, elles incarnent \u00e9galement le plaisir de conduire \u00bb, a encore expliqu\u00e9 Damien Piller. Selon lui, les Alpina s\u2019accordent parfaitement \u00e0 la c\u00e9l\u00e8bre maxime d\u2019Oscar Wilde\u00a0: \u00ab\u00a0J\u2019ai des go\u00fbts tr\u00e8s simples, je me contente de ce qu\u2019il y a de mieux\u00a0!\u00a0\u00bb<\/p>\n

Pour le pr\u00e9sident de Dimab Groupe, l\u2019arriv\u00e9e de la marque Alpina, qui vient s\u2019ajouter \u00e0 celles de BMW et de Mini, dont plusieurs mod\u00e8les \u00e9taient \u00e9galement expos\u00e9s \u00e0 l\u2019a\u00e9roport de Payerne, constitue une nouvelle \u00e9tape dans son implication dans le monde de l\u2019automobile. On rappellera que Dimab Groupe est n\u00e9 au d\u00e9but de cette ann\u00e9e de la fusion de Dimab SA avec Jan-Autos SA et Richoz-Autos SA. Aujourd\u2019hui, le groupe se compose de six concessions et d\u2019une carrosserie. Il s\u2019\u00e9tend d\u2019Avenches (VD) \u00e0 Vionnaz (VS), en passant par Payerne (VD), Yverdon (VD), Lutry (VD) et Saint-L\u00e9gier (VD). Le canton de Fribourg n\u2019est pas oubli\u00e9 : \u00ab Nous allons \u00e9galement nous implanter \u00e0 Bulle. Nous avons d\u00e9j\u00e0 sign\u00e9 un accord dans ce sens avec BMW Suisse \u00bb, a pr\u00e9cis\u00e9 Damien Piller.<\/p>\n

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Un livre retra\u00e7ant les 50 premi\u00e8res ann\u00e9es de la marque Alpina, fond\u00e9e en 1965 par Burkard Bovensiepen, pouvait \u00eatre consult\u00e9 jeudi soir dans les luxueux locaux de Speedwings. On a notamment pu y lire que son fondateur, n\u00e9 en 1936, avait couru avec une petite BMW 700 en 1961 avant de commencer \u00e0 \u00e9quiper les moteurs de BMW 1500 de carburateurs Weber et de devenir l\u2019un des meilleurs pr\u00e9parateurs de BMW en comp\u00e9tition.<\/p>\n

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Parmi les pilotes d\u2019Alpina les plus c\u00e9l\u00e8bres, on citera Niki Lauda. Celui-ci courait d\u00e9j\u00e0 en F1, chez BRM, lorsqu\u2019il contribua de fa\u00e7on notable \u00e0 la conqu\u00eate du titre europ\u00e9en de voitures de tourisme par BMW. Il pilotait alors un coup\u00e9 BMW Alpina 3.5 CSL au volant duquel il impressionna fortement Burkard Bovensiepen. Celui-ci n\u2019en revint pas que Niki Lauda signa un nouveau record du tour aux 6 Heures du N\u00fcrburgring en arr\u00eatant les chronos \u00e0 trois reprises cons\u00e9cutives en 8\u201921\u2019\u20193, chaque fois au dixi\u00e8me de seconde pr\u00e8s !<\/p>\n

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\u00ab Comment est-ce possible que tu aies sign\u00e9 \u00e0 trois reprises cons\u00e9cutives exactement le m\u00eame chrono ? \u00bb, demanda Burkard Bovensiepen \u00e0 Niki Lauda. Celui-ci lui r\u00e9pondit ainsi : \u00ab Cela signifie que j\u2019ai r\u00e9ussi \u00e0 chaque fois \u00e0 piloter \u00e0 l\u2019extr\u00eame limite. \u00bb Les victoires de Niki Lauda, de m\u00eame que les articles \u00e9logieux sur les mod\u00e8les de s\u00e9rie, ont contribu\u00e9 \u00e0 forger l\u2019excellente r\u00e9putation d\u2019Alpina. Le c\u00e9l\u00e8bre journaliste et ancien pilote de F1 Paul Fr\u00e8re ne tarissait pas d\u2019\u00e9loges sur Alpina. Dans un de ses articles, il s\u2019\u00e9tonna par exemple des excellents chronos qu\u2019il r\u00e9alisa au volant de la BMW-Alpina 2002 Tii de 1973. Il \u00e9crivit alors ce qui suit : \u00ab Schneller als Ferrari, schneller als Porsche, ich bin begeistert ! \u00bb. \u00abPlus rapide que Ferrari, plus rapide que Porsche, je suis enthousiaste ! \u00bb<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.2″ text_font=”Raleway||||” text_text_color=”#828282″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”justified” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” 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Remerciements<\/h2>\n

Merci \u00e0 Dimab Groupe pour l\u2019invitation \u00e0 la soir\u00e9e de lancement de la marque Alpina en Suisse romande.<\/em><\/p>\n

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