{"id":13415,"date":"2019-02-14T07:58:31","date_gmt":"2019-02-14T06:58:31","guid":{"rendered":"http:\/\/sport-auto.ch\/essais\/?post_type=post&p=13415"},"modified":"2023-03-30T11:15:36","modified_gmt":"2023-03-30T10:15:36","slug":"exposition-40-ans-subaru-suisse","status":"publish","type":"post","link":"https:\/\/sport-auto.ch\/essais\/exposition-40-ans-subaru-suisse\/","title":{"rendered":"UNE EXPOSITION POUR LES 40 ANS DE SUBARU EN SUISSE"},"content":{"rendered":"

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UNE EXPOSITION POUR
LES 40 ANS DE SUBARU<\/p>\n

EN SUISSE<\/h1>\n

Le reportage Sport-Auto.ch du 14 f\u00e9vrier 2019<\/h2>\n

R\u00e9daction :\u00a0Laurent Missbauer<\/p>\n

Photographies :\u00a0Laurent Missbauer, D.R. Subaru<\/h4>\n

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\nLes passionn\u00e9s de rallye en g\u00e9n\u00e9ral et de Subaru en particulier ont tout int\u00e9r\u00eat \u00e0 se rendre au Classic Car Museum de Safenwil. Le mus\u00e9e de la soci\u00e9t\u00e9 Emil Frey Classics y accueille jusqu\u2019au 4 mai une exposition sur les 40 ans de Subaru en Suisse.<\/strong><\/p>\n

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Cette exposition sur les 40 premi\u00e8res ann\u00e9es de Subaru en Suisse raconte l\u2019histoire d\u2019un incroyable succ\u00e8s. Celui d\u2019une voiture \u00e0 quatre roues motrices que pratiquement personne ne connaissait dans notre pays et qui, en l\u2019espace d\u2019\u00e0 peine quelques ann\u00e9es, est devenue la voiture la plus vendue dans les cantons de montagne tels que le Valais, les Grisons et Glaris. De 1979 \u00e0 aujourd\u2019hui, ce ne sont pas moins de 350’000 Subaru qui ont \u00e9t\u00e9 vendues en Suisse. Ce succ\u00e8s s\u2019explique par les quatre roues motrices mais \u00e9galement par l\u2019engagement d\u2019un ambassadeur de marque particuli\u00e8rement appr\u00e9ci\u00e9 en la personne de l\u2019ancien skieur Bernhard Russi. Celui-ci a m\u00eame particip\u00e9 au Rallye Paris-Dakar de 1982 au volant d\u2019une Subaru de l\u2019importateur suisse et l\u2019on peut lire son interview ici<\/u><\/strong><\/a>.<\/p>\n

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L\u2019exposition temporaire du Classic Car Museum de Safenwil explique que la premi\u00e8re Subaru \u00e0 quatre roues motrices import\u00e9e en Suisse n\u2019\u00e9tait pas particuli\u00e8rement jolie. Elle \u00e9tait cependant robuste, pratique et propos\u00e9e \u00e0 un prix avantageux. Gr\u00e2ce \u00e0 son importante garde au sol et \u00e0 sa traction int\u00e9grale enclenchable, elle se jouait non seulement de la neige mais \u00e9galement des chemins boueux de la plupart des fermes de montagne.<\/p>\n

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Mais comment rendre sympathique une voiture qui ne correspondait pas v\u00e9ritablement aux canons de beaut\u00e9? En engageant un ambassadeur unanimement appr\u00e9ci\u00e9. L\u2019ambassadeur choisi par Walter Frey, le patron de la soci\u00e9t\u00e9 importatrice des Subaru en Suisse, allait \u00eatre le skieur uranais Bernhard Russi, \u00e0 la fois champion du monde et champion olympique de descente. C\u2019est lui qui a pr\u00e9sent\u00e9 la nouvelle Subaru le 9 f\u00e9vrier 1979 lors d\u2019un spot publicitaire t\u00e9l\u00e9vis\u00e9 d\u2019une longueur de trois minutes. Non sans succ\u00e8s. Deux ans plus tard, la Subaru 1600 4WD \u00e9tait le break le plus vendu de Suisse.<\/p>\n

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Au d\u00e9but, cette voiture \u00e0 usage universel et au prix abordable \u00e9tait fort pris\u00e9e surtout de la population des Pr\u00e9alpes, de l\u2019arc jurassien et des r\u00e9gions alpines car elle facilitait les transports des agriculteurs de montagne, cela m\u00eame hors des sentiers battus. C\u2019est en partie gr\u00e2ce \u00e0 Subaru que les voitures \u00e0 traction int\u00e9grale ont connu un v\u00e9ritable engouement en Suisse. Jusque-l\u00e0, la part de march\u00e9 des voitures \u00e0 quatre roues motric\u00e9 n\u2019\u00e9tait que d\u2019\u00e0 peine 1% dans notre pays. Aujourd\u2019hui, elle atteint pratiquement 50%.<\/p>\n

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Au fil des ans, l\u2019image de Subaru allait consid\u00e9rablement \u00e9voluer. La marque japonaise n\u2019attira pas seulement une client\u00e8le d\u2019agriculteurs de montagne mais \u00e9galement des passionn\u00e9s de comp\u00e9tition automobile. Outre de sages berlines familiales et de paisibles breaks dot\u00e9s d\u2019une traction int\u00e9grale sym\u00e9trique permanente alli\u00e9e \u00e0 un moteur boxer longitudinal, Subaru frappa un grand coup avec son Impreza GT Turbo. Celle-ci \u00e9tait d\u00e9riv\u00e9e des voitures de rallye qui ont permis \u00e0 Colin McRae, Richard Burns et Petter Solberg de remporter trois titres mondiaux en 1995, en 2001 et en 2003. Subaru s\u2019adjugeait en outre trois championnats du monde cons\u00e9cutifs chez les constructeurs en 1995, en 1996 et en 1997.<\/p>\n

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Plusieurs Subaru de rallye sont bien entendu expos\u00e9es jusqu\u2019au 4 mai au Classic Car Museum de Safenwil. Parmi elles, les voitures des champions du monde Colin McRae et Richard Burns, ainsi que celle qui a permis \u00e0 Patrick Heintz d’\u00eatre le premier pilote al\u00e9manique \u00e0 remporter le championnat de Suisse des rallyes en 2004.<\/p>\n

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La premi\u00e8re Subaru de Bernhard Russi, avec sa c\u00e9l\u00e8bre plaque UR 5000, ne manque pas \u00e0 l\u2019appel. Il en va de m\u00eame pour la petite Subaru 360 de 1968. Cette derni\u00e8re, produite \u00e0 environ 400’000 exemplaires entre 1958 et 1970, est consid\u00e9r\u00e9e comme \u00e9tant l\u2019\u00e9quivalent japonais de la Fiat 500. Tout comme la Fiat 500, elle a d\u2019ailleurs \u00e9t\u00e9 transform\u00e9e afin de courir. Le mod\u00e8le pr\u00e9sent\u00e9 \u00e0 Safenwil est toutefois une version de s\u00e9rie. Pour les heures d\u2019ouverture du mus\u00e9e, veuillez consulter le site www.emilfreyclassics.ch<\/a>.<\/p>\n

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[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.2″ text_font=”Raleway||||” text_text_color=”#828282″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”justified” use_border_color=”off” global_colors_info=”{}” background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object 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header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″]<\/p>\n

Remerciements<\/h2>\n

Merci \u00e0 Subaru Suisse pour l\u2019invitation au vernissage de l\u2019exposition temporaire \u00ab 40 ans de Subaru en Suisse \u00bb \u00e0 Safenwil en pr\u00e9sence de Bernhard Russi.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” background_color=”#ffffff” parallax=”on” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#000000″ inner_max_width=”1080px” inner_width_tablet=”50px” inner_max_width_tablet=”100px” inner_max_width_phone=”50px” _builder_version=”4.20.0″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1080px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_gallery gallery_ids=”13421,13433,13444,13443,13441,13430,13431,13422,13424,13434,13435,13416,13418,13417,13432,13429″ posts_number=”60″ show_title_and_caption=”off” show_pagination=”off” zoom_icon_color=”#333333″ _builder_version=”4.16″ pagination_font_size_tablet=”51″ pagination_line_height_tablet=”2″ use_border_color=”off” global_colors_info=”{}”]<\/p>\n<\/h2>\n

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